The world’s largest online gaming operator, Party Gaming is going to be launching a large ad campaign in the USA regardless of the American clamp down on what it considers an illegal industry.
The gambling industry was tossed in chaos this week when the chief executive of BetonSports was arrested while on a layover in Dallas.
Even though the executives from party gaming have said they have no plans to go to the United States and are going to seek legal advice to see where they stand, they are determined not to be run out of the most lucrative of all the markets.
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The new Chief Executive of Party gaming said that unlike their Online Poker that had a large marketing campaign their casinos games have had absolutely no marketing except for word of mouth. They have decided to change this by rolling out a strong branding campaign in Europe and the USA for their Party Casino website, which they launched earlier in the year and now offers 39 different games including Blackjack and Slots.
Party gaming has several Poker and Casino websites and they make most of their money from the American market, but they do not take sports bets over the phones which is strictly illegal under the 1961 Wire Act, breaking this law is the center for the case against the CEO of BetonSports.
The U.S. Department of Justice says it sees all internet gambling in the USA as Illegal. To protect itself and its executives Gala Coral blocked all American Citizens from placing bets on their website until the recent crises is settled.
The Party gaming Spokesperson said most of the advertising would be online saying they have has lots of success with their casino even before starting their marketing campaign.
